what could they be?

  1. News:
    1. Feedly
    2. Bloomberg
  2. Google:
    1. Google Apps
    2. Google Latitude
    3. Google Authenticator
    4. Places
    5. Translate
    6. Voice
  3. Security:
    1. Find iPhone
  4. Fun:
    1. Pocket Pond
    2. SketchBookX
    3. Solitaire
  5. Photo:
    1. Instagram
    2. Gorillacam
    3. PS Express
    4. Photosynth